Sky invests in media supply chain management specialist

Sky has invested US$2 million (€1.7 million) in media and entertainment supply chain management specialist SDVI.

SDVI provides a cloud-based service that helps media companies manage applications and resources across the content supply chain. The platform claims to have sophisticated analytics which allows customers to transform the utilisation of technical infrastructure and drive end-to-end efficiency improvement.

Sky joins existing SDVI shareholders Fox, Turner and Discovery who are also participating in this round of investment.

Emma Lloyd, group director of business development and partnerships at Sky, said: “This new deal shows Sky’s ongoing ambition to invest in pioneering and disruptive emerging technologies that can enhance our products and customer offering. This is an exciting opportunity to gain insights from a leading provider of supply chain management to improve the efficiency of a core part of Sky’s business.”

Lawrence R Kaplan, co-founder and CEO at SDVI said “This strategic investment allows SDVI to partner with atrue, global leader in television and media, while expanding our strong US position across Europe. SDVI and Sky have very strong alignment on the strategic future of media supply chain technologies and analytics, and this investment ensures our two companies continue to learn and grow together.”