DAZN names Ronaldo as global ambassador following Italy launch

Sports streaming service DAZN has appointed football star Cristiano Ronaldo as its first global ambassador.

Ronaldo’s key role as a global ambassador with DAZN will include promoting DAZN across current live markets, including Germany, Italy, Canada and Japan plus future territories.

The footballer, who recently moved to Juventus after nine years with Real Madrid, will promote DAZN across current live markets, including Germany, Italy, Canada and Japan along with future territories.

DAZN recently launched in Italy with exclusive premium sports events including Serie A TIM, Serie BKT, LaLiga and Ligue 1.

James Rushton, CEO, DAZN, said: “This is an incredibly exciting time for DAZN. As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same. Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”

Ronaldo said: “The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans. Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”