UKTV appears on West Midlands trains following GoMedia deal

UKTV content will be available on West Midland Railways’ trains from this week following a deal between the UK multi-channel broadcaster and onboard infotainment company GoMedia.

More than 300 episodes of UKTV content from the Dave, Really and Yesterday channels will be available on the trains via the broadcaster’s on-demand service, UKTV Play.

The line-up includes programmes like Jon Richardson: Ultimate Worrier, Dara O Briain’s Go 8 Bit, Yianni: Supercar Customiser, Into the Fire and Football’s 47 Best Worst Songs.

“We’re excited to partner with GoMedia because it gives even more people access to our brilliant programmes,” said Hugo Allen, UKTV’s head of commercial for UKTV Play and VOD.

“With the likes of Jon Richardson and Dara O’Briain now available on rail services, we hope it helps make these journeys more entertaining and enjoyable for passengers.”

GoMedia managing director, Roger Matthews, said: “Partnering with UKTV will bring the best of British comedy and entertainment direct to passengers’ devices, making the daily commute a more enjoyable part of their day.

“Focusing on episodic TV will appeal to a wider range of passengers and enable them to dive in and out on their commute or watch several episodes on a longer journey.”

UKTV said that by September its programming will be available to watch on c2c Rail, TransPennine Express and Greater Anglia trains.

GoMedia’s portfolio of content partners also includes HBO, Universal Pictures, Warner Brothers and Sky News.