Tata Sky taps ThinkAnalytics for recommendations

Indian pay TV and OTT TV provider Tata Sky is to roll out the ThinkAnalytics Recommendations Engine to its OTT users in the near future.

ThinkAnalytics, which has development and support operations in Pune, India, will supply its AI-powered technology to enable Tata Sky’s subscribers to find content they want to watch. Tata Sky will use the ThinkAnalytics content discovery platform combined with ThinkMovies and ThinkTV semantic micro genre metadata to enhance the level of personalisation of the content recommendations, according to the company.

Pallavi Puri, chief commercial officer at Tata Sky said, “Tata Sky on connected devices brings a rich offering of live TV and on-demand content to our subscribers, and personalized contextual recommendations will add a new dimension to this experience. ThinkAnalytics has a strong reputation as the market leader in personalized recommendations and we are confident that together we can get a better understanding of our customers’ behaviour and build a superior, customized experience for them across our connected platforms.”

Alan Dishington, SVP, APAC at ThinkAnalytics said, “Tata Sky is India’s leading content distribution platform and a brand that strongly believes in pushing the innovation boundaries to simplify and enhance the user journey. By offering personalized recommendations across connected devices, Tata Sky’s customers will find it really easy to discover relevant live and on-demand content to watch, boosting viewer engagement and increasing loyalty.”