Mediacorp expands social video deal with Grabyo

Singapore-based Mediacorp has agreed a new deal with Grabyo, which will power the media company’s live and near-live social video content.

Mediacorp’s digital teams for news, sports and entertainment will use the Grabyo platform to deliver video content, news and highlights to audiences across Singapore quickly and efficiently.

The agreement comes after Mediacorp used Grabyo to create and share more than 150 clips and live broadcasts to Facebook, Twitter and YouTube during Singapore’s 2018 Star Awards.

“Mediacorp has engaged Grabyo to help us expand our social and digital video content offering. This is an important part of our strategy to bring real-time video highlights and live social streams to our audience, as well as creating new experiences for our consumers across digital,” said Guillaume Sachet, head of social at Mediacorp.

Grabyo CEO, Gareth Capon, said: “We’re excited to be working with Mediacorp to engage millions of viewers across Singapore. The changing needs of audiences means that content is consumed in the moment and we look forward to working with the Mediacorp team to enhance the social hub and publishing capabilities. Asia is an important market for Grabyo and we see great potential for growth in the region.”