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Multiplay and IPTV growing in Spain
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One million additional Spanish pay TV subscribers signed up for multi-play offerings featuring fixed and mobile telephony and fixed and mobile broadband in 2017, taking the total of such multi-play subscribers to 5.5 million, according to figures compiled by regulator the Comisión Nacional de los Mercados y la Competencia (CNMC).
Pay TV subscribers numbered 6.59 million at the end of Q4, up 183,000 on the previous quarter. IPTV accounted for most of the growth in pay TV numbers, with 3.998 million subs in Q4, up from 3.805 million at the end of Q3 and up from 2.268 million a year earlier. Cable TV customers dipped quarter-on-quarter to 1.455 million, while satellite TV numbers also slipped, dropping down to 789,000.
Some nine out of 10 pay TV customers took a bundled offering, up 190,000 quarter-on-quarter, with ‘quintuple-play’ offerings including fixed and mobile telephony and fixed and mobile broadband accounting for 5.5 million of the pay TV total, one million more than the previous year.
The CNMC did not record growth in online TV overall, only noting the numbers delivered by companies based in Spain, which excludes HBO, Netflix and Amazon Prime Video.
Over the same period, pay TV revenues increased by 14%. Pay TV revenues for the fourth quarter of the year were €564.1 million, while free-to-air revenues, on a seasonal high, amounted to €560.3 million.
In pay TV, Q4 IPTV revenues rose to €317.5 million from €281.1 million a year earlier, while satellite TV revenues declined from €138.7 million to €122.5 million. Cable TV revenues gr3w from €52.5 million to €62.5 million.
TV advertising revenues for the quarter amounted to €537 million, including €24 million from pay TV channels. Of the remainder, commercial broadcasters accounted for 95% of advertising revenues, with public channels accounting for the remainder.
Mediaset and Atresmedia dominated advertising, accounting for 42% each of the overall TV advertising pie. Public TV accounted for 35%, with the remainder split between other commercial broadcasters and pay TV channels.
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