QYou passes global milestone

‘Best of the web’ channel QYou Media has said that its programming formats now reach an addressable audience of more than 300 million consumers globally.

The milestone marks a threefold increase in distribution reach in six months, fuelled by new partnerships across Asia, Africa, Europe and North America, according to QYou Media.

Over this period, the outfit has struck new distribution partnership with OTT TV and pay TV providers including Iflix, Go Media and Jio, as well as launching its first original programming format, Heads Up Daily, a one-hour daily eSports format.

“We’re living through a period of incredible change as the largest generation ever born and the Gen Zs that follow them dramatically remake the entertainment landscape with a love of short-form and social video content. More and more, we’re engaging with broadcasters, MVPDs and mobile network operators who understand that to meet the needs of these subscribers they have to have the best of that digital-first content integrated as part of their programming line-ups,” said Curt Mavis, CEO and co-founder of QYou Media.

“This shift in consumer appetite has driven a three-fold increase in our programming reach over the last six months alone, with QYou programming now available to more than 300 million customers worldwide. With this large global footprint, we have the foundation and momentum to launch a number of exciting new original programmes and monetisable branded content offerings.”