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Ampere: SVOD growth plateaus in US, continues in Europe
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SVOD subscription growth has plateaued in the US but continues to be healthy in Europe, according to new stats from Ampere Analysis.
The research firm said that subscription video-on-demand services in the US have seen no overall penetration increase for four consecutive quarters but claimed that ‘service stacking’ means lots of growth remains in subscriptions.
Ampere said that the number of SVOD subscriptions per SVOD home now stands at 2.79 in the US – higher than in the nine European countries polled as part of the research.
The closest European rival was Sweden where there is an average of 2.18 SVOD subscriptions per SOVD home, followed by Denmark (2.13), Poland (2.12), the UK (2.02), Italy (1.99) and Germany (1.76 SVOD subscriptions).
In terms of the proportion of internet users with at least one SVOD subscription, Denmark was the leader across 14 international markets at 71.4%, followed by the US (77.1%), Sweden (69.6%), the UK (60.0%), Australia (59.1%) and Turkey (56.2%).
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