Eleven streaming Bundesliga match on Facebook

Sports broadcaster Eleven Sports is to deliver coverage of this Friday’s Bundesliga football match between Bayer 04 Leverkusen and FC Bayern München live on Facebook in Poland for the first time.

The match will be the first Bundesliga fixture to be streamed live on Facebook. Eleven said that it and Bundesliga International, the German Football League’s sales and marketing arm, were committed to innovative marketing and promotional activities to engage fans in Poland.

Eleven has previously streamed sporting fixtures on Facebook in other markets. Three weeks ago it streamed a French Ligue 1 fixture between PSG and Caen live on the social media platform in Belgium, and it has also delivered Singapore National Soccer on Facebook in Singapore, and ACB Liga Endesa Basketball on Facebook across five different markets.

Eleven also recently distributed Ivy League Football on Twitter in the US.

Live streaming on social media remains a priority for Eleven Sports and this is further evidence that we are bringing premium sport to connected fans everywhere in highly engaging and innovative ways.” said Danny Menken, group managing director, Eleven Sports.

“Our ambition is to reach every fan in each of our markets and live streaming on social media makes our top-class properties much more accesible to the fans, while also helping Eleven and the rights holder to reach new and diverse audiences.”

Bundesliga International’s CEO Robert Klein, said: “For Bundesliga as an innovation leader in the field of Sports, digitalisation plays a key role. Our digital platforms and social media channels are providing us with new, effective tools that we use to distribute the Bundesliga’s high appeal in the global market via inspiring content. With the Facebook Live stream through our partner Eleven Sports we will inspire more and more football fans for the Bundesliga in Poland.”