Fox Networks Europe & Africa launches Nat Geo on-demand service

MARS

Fox Networks Europe & Africa is following up the launch of on-demand service Fox+ with a new non-demand factual service, National Geographic+.

The new service will provide access to National Geographic’s catalogue of content, organised thematically, with portals to serve interest areas including Space, Egypt, World Cultures, Deep-sea Exploration and Human Body.

Fox said that the service, which will debut next year, will offer content in a timely way that is relevant for current affairs and anniversaries.

Fox Networks Europe & Africa has already formed distribution partnerships with South African mobile telco Cell C, Danish telco and cable operator YouSee and Greece’s OTE Group, operator of the Cosmote TV platform. The company said that further deals will be announced in the new year.

The service will include short-form and 4K service, along with scripted content including MARS, The Long Road Home and Genius.

National Geographic+ will be integrated with distribution partners’ platforms and will be available on multiple screens.

Fox initially launched authenticated on-demand service Fox+ in the Nordic markets via Viaplay before debuting the service in Greece with Vodafone. In France, a near identical service is offered to Canal+ subscribers under the name Fox Play.

“Consumers are at the heart of our non-linear services; people are used to marathon viewing for scripted, but there hasn’t been a simple and effective way to offer similar experiences within Factual,” said Jan Koeppen, president, Fox Networks Group, Europe & Africa.

“At National Geographic, we are passionate about taking our viewers further, to encourage exploration and a better understanding of the world in which we all live. By introducing National Geographic+, we are combining our 129 years of visual storytelling with our rich history of product innovation to ensure that factual stands out in the on-demand world.”