VIMN hails ‘milestone’ batch of European deals

Viacom International Media Networks (VIMN) has agreed a string European “milestones and deals”  in the past month across countries including Spain, Italy and Portugal.

From early 2018 MTV Bankia credit card holders in Spain will be able to watch premium content on the  MTV Play mobile app, accessing a range of MTV content including a live stream of the channel.

Earlier this week Viacom’s Nick Jr launched exclusively in Portugal via pay TV operator NOS’s platform.

In October VIMN launched Nick Play on Amazon Fire TV in Germany, while the Dutch version of the app was also expanded from the Netherlands into Belgium this autumn.

The company also recently announced a deal with Vodafone TV to offer ‘advanced functionality’ for its Paramount Channel and VH1 brands, including pausing, recording and catchup services.

“Scaling our content and brands across platforms is a key strategic objective for VIMN,” said Raffaele Annecchino, president and MD of VIMN southern and western Europe, Middle East and Africa.

“This series of agreements and expansions with existing and new partners underlines our ability to adapt our brands and products to a variety of affiliate models in diverse markets around the world as we seek to expand both our linear and nonlinear footprint and distribution.”