Viceland extends Belgian reach

Youth-oriented media group Viceland has secured carriage of its Viceland channel with Belgian cable operator Voo and IPTV provider Orange, extending the channel’s reach in both Flanders and Wallonia.

Viceland is currently available in Belgium via Proximus and Telenet.

The move will bring content including Huang’s World, States of Undress and local Benelux productions Tokyayo, starring artists Faberyayo and Steven van Lummel, and Noisey Brussels, a localised production of Viceland international music format, to Voo and Orange subscribers.

Stefan Tieleman, general manager, Viceland Benelux, said: “We’re thrilled that we have secured these new partnerships, expanding our national coverage in Belgium through cooperation with VOO and Orange. With our first raft of local productions airing from this Autumn,  we’re excited to be able to showcase our channel’s creative voice and alternative perspective to more youth viewers across the country.”

Christian Loiseau, director of media, Be TV and Voo, said: “The arrival of Viceland will allow us to offer new content that expands our current TV offering and answers the ever-changing demands of our subscribers.”

Cristina Zanchi, chief consumer officer, Orange Belgium commented: “Our goal is to connect our customers with what they really think is important, and we see Viceland as a wonderful addition to our current offering. As such, we continue to expand our channel package systematically, regularly surprising our customers with extra content, app improvement, and additional mobile data.”