QVC launches UHD TV channel in Germany

Home shopping channel QVC is launching in Ultra HD in Germany, becoming the seventh UHD TV channel in the German market.

Under a new 10-year agreement with satellite operator SES, QVC will utilise additional capacity for its upgrade to UHD and use SES’s subsidiary MX1 for encoding of its content in the HEVC format and uplink services.

QVC is also renewing capacity for distribution of the channel in standard and HD.

“As we carry the largest line-up of HD and UHD channels worldwide, it is part of our DNA to help our customers bring the best possible picture quality to their audience. We are very excited to continue working with QVC for its transmission not only in SD and in HD, but now also in Ultra HD. This agreement clearly underlines the ability of SES Video, augmented by MX1, to offer its customers a full suite of video solutions,” said Ferdinand Kayser, CEO of SES Video.

“We want to offer our customers the best possible shopping experience through our various sales channels. Our goal is for viewers to receive our TV programming in the best possible picture quality – and broadcasting in Ultra HD confirms this claim,” said Mathias Bork, CEO of QVC Germany.