Iskon taps ThinkAnalytics for content recommendation

Croatian telco T-Hrvatski Telekom’s youth-skewing internet service provider Iskon has tapped ThinkAnalytics to provide content recommendation for its new-look Iskon.tv service.

The latest version of Iskon.tv is now live and features a new set-top box UI from middleware vendor Beenius, which is integrated with the ThinkAnalytics recommendations Engine.

According to the recommendation software provider, the triple-play provider chose it because of its ability to provide personalisation and metadata tools that are proven to increase viewer satisfaction and drive engagement.

“Our goal is to ensure that we always provide our customers with the best possible service – and we can see from the impressive uplift statistics experienced by other ThinkAnalytics customers that adding their technology will help viewers to find content they want to watch far more easily, and keep them engaged for longer on our platform. We anticipate that the vast majority of viewing will come from the Recommendations Engine going forward, giving our customers the best user experience in the market today,” said Krešimir Madunović, CEO, Iskon.

“Our search and recommendations engine offers customers like Iskon a fast return on investment and the ability to get to know their customers’ viewing tastes and preferences much better. The result is a more engaged and loyal subscriber base,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.