Orange taps Norigin Media for Côte d’Ivoire TV launch

Orange TV has tapped middleware provider Norigin Media to launch its new service in Côte d’Ivoire using multiscreen TV apps from Norigin Media.

The Orange TV service offers premium TV streaming on mobiles and tablets with the option of casting onto larger screens.

Orange TV in Côte D’Ivoire has licensed Norigin’s Hybrid Apps to deploy a streaming service. The solution is deployed locally on premise with specific features for the West African market. The service is initially available on a range of iOS and Android devices, but customers will also be able to cast the streaming-video content to the TV using the Orange Dongle.

The TV Apps are available to Orange’s mobile subscribers in Côte d’Ivoire. The plug-in Orange stick provides access to movie channels, free TV channels and a VOD catalogue, presented through a user interface from Norigin´s Hybrid Apps product.

The service is integrated with Orange Money, the company’s mobile phone-based payment system that allows customers to carry out simple transactions.

Ajey Anand, Norigin Media’s CEO said: “With the smart phones and tablets becoming key devices in the region, it is only a matter of time before a comprehensive OTT solution is offered across all platforms. Casting of video with the Orange dongle to large screens makes Orange TV a unique proposition in the region. We are proud to launch our TV Apps in Africa and look forward to extending the offer to more devices and markets throughout the continent.”