RTL partners with Wochit for social video

Mediengruppe RTL has partnered with Wochit, a video creation platform aimed at editorial teams uploading to services like Facebook, Twitter and Instagram.

Wochit said RTL had chosen its platform so it can create optimised, short-form social and online video, with its tools to be used by teams working across the RTL, RTL2, RTL Next and n-tv brands.

“We are honoured that Mediengruppe RTL, a forward-looking media company with an incredible track record of innovation in digital content, has selected Wochit as its video-production partner,” said Christoph Pleitgen, senior vice-president of sales and business development at Wochit.

“We are proud to work with RTL to facilitate growth across their brands and help build their digital video newsrooms.”

RTL’s adoption of Wochit will help its creators and brands produce videos quickly and at scale, and is part of its digital video-driven growth strategy, according to Wochit.

Wochit is a video creation platform targeted at newsrooms, publishers and brands. The service lets users edit and order video clips, add text overlays, animations, graphics, sound effects and voice-overs.

Videos can be formatted to square, horizontal or vertical size to work best with different platforms and can then be uploaded to the web or services like Facebook, Snapchat, Twitter and Instagram.