Cyfrowy Polsat extends deal with Eutelsat

Polish satellite pay TV provider Cyfrowy Polsat has signed a new long-term contract with Eutelsat Communications for the lease of multiple transponders.

The new agreement adds 33 MHz to the capacity that Polsat already leases at Eutelsat’s Hotbird position, which it will use to expand its digital entertainment services.

The deal extends a longstanding deal between Polsat and Eutelsat that dates back the launch of Polsat, Poland’s first commercial channel, on a Eutelsat satellite in 1992.

“As Poland’s leading media group and the largest pay TV platform, we have always placed the quality of our services among our priorities and their regular development as one of the main goals of our business strategy,” said Dariusz Działkowski, CTO at Cyfrowy Polsat and Telewizja Polsat.

Eutelsat deputy CEO and chief commercial and development officer, Michel Azibert, added: “The launch of Polsat on a Eutelsat satellite 25 years ago heralded the beginning of a multi-channel market that has evolved into a vibrant and innovative business offering viewers the benefits of quality, choice and diversity, and has seen Cyfrowy Polsat grow into one of Europe’s largest pay TV platforms. We are proud to cement our collaboration with a new contract that underscores the continuing leadership of the Hotbird neighbourhood across Europe and chosen home for more than 200 channels in Polish.”