SFR launches 4K sports channel on Samsung smart TVs

Altice-owned French service provider SFR has launched its SFR Sport 4K channel on Samsung’s latest generation of smart TVs.

SFR said that the launch of its live 4K UHD channel as an OTT TV offering constituted a new stage in the company’s sports strategy and that of its parent company.

The company said that the partnership with Samsung would enable more sports fans to view its content, following the launc of OTT services on mobile, tablets and PCs.

SFR is offering its 4K sport service for €9.99, giving access to five channels offering a mix of premium sports such as Premier League, Portuguese Liga and – from next year – Champions League and Europa League football. It also holds rights to top-tier French basketball, athletics and English rugby as wells top-tier international boxing.

French OTT TV service Molotov announced at the end of last week that its service would be available on Samsung TVs as a hybrid offering in partnership with transmission services provider TDF, its owner.

Altice meanwhile recently launched its much-anticipated movies and series channel, Altice Studio, with a promise to invest in French content. The service has been available on SFR’s platform since August 22.