Bonnier Broadcasting names new communications chief

Åsa Barsness

Swedish broadcaster TV4 Group-owner Bonnier Broadcasting has named Åsa Barsness as its new communications and HR director.

Barnsness will take her new post at the beginning of next year, taking responsibility for all communications, marketing, HR and public affairs duties. She was previously head of communicaitns at technology consultancy Sweco.

Barsness has also worked in senior roles at JKL Communications, IBM and Motorola.

At Bonnier, she will report to CEO Carsten Alqvist. Barsness replaces Åsa Jamal, who left the group over the summer.

Bonnier Broadcasting encompasses Swedish free-to-air broadcaster TV4, pay TV outfit C More and Finland’s MTV.