Verizon-backed Complex lights Fuse content deal

Verizon-backed digital content business Complex Media will create original content with Latino channels group Fuse Media.

A wide-ranging pact between the pair will see them producing programming and merging their ad sales teams in order tocreate “unique cross-platform packages to advertisers”.

This includes Complex taking its short-form digital series to the Fuse US cable channel as a 90-minute programming block. Shows will include Hot Ones and Sneaker Shopping.

After debuting on Fuse platforms, including digital services, full run episodes will air across Complex digital platforms.

Fuse will also produce own-branded original short-form shows for the Complex platforms, including content related to networks series such as The Hollywood Pupper Sh!t Show and upcoming Trivial Takedown.

Michael Schwimmer

Complex, which counts US telco Verizon and magazine publisher Hearst as its parents, generates around 810 million views online per month through its thematic Complex, Collider, First We Feast, Rated Red, Pigeons and Planes and Sole Collector channels.

Fuse targets young adult Latino audiences through its linear pay TV channel, VOD and podcast networks, and mobile and OTT apps.

“With Complex we couldn’t have found a better partner to make 1 + 1 = 3,” said Fuse Media CEO Michael Schwimmer. “By combining our complementary strengths and platforms, we can deliver unparalleled value to viewers, advertisers and distributors through our innovative collaboration.”

Verizon and Hearst first revealed plans to launch a mobile-focused content venture in March last year. They then joined forces to buy the young male-skewed Complex a month later.