Freeview Play now on over half of smart HD TV sales

TVs with Freeview Play now account for over half of all smart HD TV sales in the UK, according to the free-to-view digital-terrestrial platform.

According to Freeview, 55% of smart HD TVs sold in June were Freeview Play-enabled, up 20 percentage points since January. The DTT platform’s on-demand service is available on over 20 brands and is, according to Freeview, the most widely adopted catch-up TV service my manufacturers in the UK.

Freeview said that further partner announcements would be made later this year.

Guy North, managing director, Freeview said: “Freeview Play is fast becoming the smart choice for UK consumers. I’d like to thank all our partners who have helped us reach this milestone. It’s a remarkable achievement.”

Dan Hastings, category director – consumer electronics, Dixons Carphone said,: “The Freeview Play offering is proving popular with our consumers. The combination of live and catch-up TV available without a subscription provides consumers with a credible alternative to pay TV.”