German broadcasters team up for unified log-in

German broadcasters ProSiebenSat.1 and RTL Deutschland Media Group have teamed up with internet service provider United Internet to create a single log-in across their properties.

The trio has founded a ‘log-in alliance’ in collaboration with Web.de and GMX. The first company to make use of the standard log-in will be Berlin based e-commerce outfit Zalando.

According to the agreement, the group will create an open standard and a foundation to monitor compliance and development.

The foundation will provide assistance with the implementation of EU data protection regulations and the planned ePrivacy regulation for online services.

According to the group, the aim of the log-in alliance is to create a simple and secure solution that transparently organizes information about the user’s consent to use online services (opt-ins) in line with data protection regulations. The alliance is developing an open standard that will allow users, across a wide range of sectors, to access all the initiative’s online services using the same log-in data instead of having to repeatedly log in using different data for each individual offer online.

Once the service has been launched, the partners’ services will already be accessible using harmonized log-in data. This is set to take place in 2018.

Users will be able to watch RTL’s TV Now or ProSieben’s live-stream via a single log-in, as well access emails on the Web.de or GMX sites and shop on Zalando.