XITE replaces linear Ziggo channel with personalised offering

Dutch music service XITE has replaced the linear channel it currently offers via the Ziggo cable network with the interactive personalised app it launched in 2015.

The new personalised music service allows users to skip and like vidoes in curated channels, create their own music video channel, or search the XITE catalogue of on-demand videos. Users will have access to the interactive service via the main channel guide rather than via the operator’s app store.

XITE first launched the personalised music service two years ago through Ziggo’s platform.

“Operators are excited to include our product in their portfolio. XITE’s personalised music television service is seen as the means to retain millennials in the eco system of traditional operators,” said Derk Nijssen, CEO and founder of XITE Networks.