Smart TV uptake to reach 57% in Western Europe

Smart TV penetration will reach 57% in Western Europe this year, according to new figures by Parks Associates.

Brad Russell

The research firm estimates that the increase in smart TV ownership comes as connectivity rates for these devices also grows, with 82% of smart TV owners in the US now connecting their sets to the web.

“The TV’s role in the home is evolving,” said Brad Russell, Research Analyst, Parks Associates. “Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices.

“They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells.

“Google Home also introduced the capability to cast visual search results from voice interactions to any Google Cast-enabled device, such as a smart TV, effectively making the television a large-format viewing app.”