RTR-Planeta Asia launches on AsiaSat

Hong Kong-based satellite operator AsiaSat and media services provider Globecast have teamed up to deliver Russian international channel RTR-Planeta Asia to viewers via AsiaSat 5.

The deal comes against the background of expansion of Russian-language programming available in the Asia-Pacific region, and will enable RTR-Planeta to strengthen its reach across Asia.

An international service owned by the Russian state television and radio broadcaster VGTRK, RTR-Planeta Asia provides cultural and prime time news, sports, movies and documentary films.

Globecast is providing RTR-Planeta with distribution services, including across Asia-Pacific, Europe and North America, building upon Globecast and RTR’s existing relationship, which began in 2003.

Vladimir Zhdanov, senior legal advisor, media at RTR-Planeta said: “With the sheer volume of programming we offer, we need technology partners that deliver faultless services, and there is no better choice for this project than Globecast and AsiaSat. Through our partnership with them, we can now deliver our content further across Asia, without hassle or worry.”