Fox brings on Sky buyer for Europe & Africa

Sonja Brugger

Fox Networks Group (FNG) Europe and Africa has appointed Sky buyer Sonja Brugger as vice president of acquisitions across the regions.

Brugger will be based in London and begin her new role in October.

She will lead content strategy and acquisitions. The regional operations include Fox branded channel feeds and the new non-linear product, Fox+, which was launched in France, Norway, Sweden, Denmark, Finland and Greece.

Brugger will join FNG Europe & Africa after nine years at paycaster Sky. She is currently VP of content strategy and acquisitions at Sky Germany.

Diego Londono, COO at FNG Europe & Africa, said: “Sonja is a seasoned professional with over 20 years’ industry experience.

“Her experience in both acquisition and content strategy, combined with her understanding of broadcaster and platform environments across basic pay, free-to-air and VOD will be hugely beneficial to our organisation as we continue to invest in must-have content and innovate in ways to make this content accessible.”

UK culture, media and sport secretary of state Karen Bradley recently said she was minded to refer FNG parent 21^st Century Fox’s proposed takeover of Sky to the country’s competition watchdog.