Triax names new hospitality sales chief

Thorsten Spanka

Denmark-based technology company Triax has named Thorsten Spanka as vice-president, hospitality sales.

Spanka previously built and led international hospitality-focused sales teams at Siemens, and more recently at ASC AG and NFON AG.

“I’m thrilled to join Triax at such an exciting time of strategic expansion. Reliable and innovative technological solutions are more critical than ever to the hospitality industry. Triax’s unique solutions, built on nearly 70 years’ hardware expertise and an expanding software services strategy, are just what’s needed to improve guest engagement and maximise revenues. I’m looking forward to building our sales and strengthening our commitment to partners and hospitality systems integrators, in all of the 67 countries we serve,” said Spanka.

“We’re delighted to welcome Thorsten to the TRIAX executive team. His wealth of industry experience will be pivotal in realising our strategic direction and focus, by bringing our distinctive software, hardware and services solutions to the hospitality sector,” said Steve Donachie, chief commercial officer at Triax.