Comedy Central taps DEFY for digital shorts

Comedy Central International has struck a partnership with digital media producer DEFY Media for the production and distribution of content under DEFY’s key SMOSH and ScreenJunkies brands.

Comedy Central International and DEFY Media will co-produce 10 brand new episodes of the SMOSH short-form pop culture-focused humour series Every Blank Ever for Comedy Central International’s digital platforms, including its YouTube channel.

Comedy Central International will also distribute 25 episodes of the Emmy-nominated ScreenJunkies series Honest Trailers across Comedy Central International digital platforms, such as Comedy Central Play. The series delivers original trailers that purport to tell the “truth” about fan favourite films and TV shows.

“Comedy Central International is always on the hunt for fearless, original content and rising comedic talent who can connect with our audiences in a big way. DEFY Media has built an incredible stable of content that has drawn a massive fan base and we look forward to this partnership, which will extend these hilarious formats to audiences around the world on Comedy Central International platforms,” said Claire McArdle, vice-president, Comedy Central International Multiplatform.

“This partnership marks an exciting expansion for DEFY Media, as we continue to grow the global reach of our brands across new platforms and build on the success of two of our most-watched comedic series. SMOSH and ScreenJunkies have proven loyal audiences for content that is resonating with viewers globally. We’re excited to bring our brand of humour to Comedy Central’s compelling digital platforms,” said Thao Hoang, head of distribution and partnerships, DEFY Media.