Freeview launches new showcase feature

UK free-to-air TV platform Freeview has launched Freeview Explore, a new feature of its Freeview Play offering that is designed to highlight the core functionality of the platform, deliver news on the Freeview channel line-up and provide a showcase of the day’s best on-demand programmes from UK broadcasters.

Freeview Explore will roll out on Freeview Play TVs and set-top boxes this month. Freeview users can now search for programmes by genere or programme name. the new service features a scrolling carousel featuring 10 genres with recommendations from Freeview Play’s supported broadcasters in a new image-rich menu, according to the platform.

The genres featured will include All, Comedy, Drama & Soaps, Entertainment, Factual, Kids, Lifestyle, Movies, Sport, and a dynamic seasonal category focused on themes such as Christmas or Halloween.

The specially curated content allows viewers to browse recommendations from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play with more content being added as additional broadcasters join Freeview Play. Viewers can access the new feature via the apps page.
Freeview said that in the coming months new ‘help’ and ‘alerts’ areas will deliver instructional videos as well as news and information on platform updates.

Guy North, managing director of Freeview said, “With more content than ever available, Freeview Explore creates an easy way for viewers to find the shows they love or discover new ones for the first time. With more product enhancements and new features in the pipeline, we’ll be providing a better service to our viewers, and our channel and TV manufacturing partners too. It’s an exciting time for Freeview Play.”