2btube & AwesomenessTV sign partnership deal

Spanish-language digital talent agency 2btube has partnered with AwesomenessTV to produce and manage the latter’s Spanish YouTube channel.

2btube will also exclusively represent AwesomenessTV in Spain for advertising and sponsorship agreements.

The talent agency has designed a strategy to create new formats with some of its top talent, which includes Luna Dengelis and Catacroquer.

Mark Joseph, managing director at Awesomness, said: “As AwesomenessTV continues to grow, 2btube is the ideal partner to help expand our brand in Spain. We are looking forward to working closely with them to produce new content and introduce new talent to the Spanish Gen Z audience.”

Earlier this month, AwesomenessTV also partnered with Viaplay for a Nordic launch.

Both partnerships follow the departure of AwesomnessTV’s founder Brian Robbins, who moved to Paramount in the same month.