Viacom creates advanced advertising group

Viacom has created an Advanced Advertising group to lead product innovation and advanced analytics across all screens and platforms.

Head of data strategy Bryson Gordon will lead the US-based group as EVP of Advanced Advertising, reporting to head of marketing and partner solutions, Sean Moran, and chief data officer Kern Schireson.

The group will use a team of data scientists, researchers, engineers and product managers, including data and platform solution specialists in New York, Chicago and Los Angeles.

“Viacom has long established itself as a leader within the data-driven advertising space and with the formation of the group, we are furthering our investment in client-focused product innovation,” said Moran.