Antenna Group agrees Viceland distribution deal

Viceland series Gaycation

Antenna Group has signed a deal with Vice Media to become the exclusive distributor of original content from the Viceland TV channel across Central and Eastern Europe (CEE).

Antenna Group’s international distribution arm, Antenna International Enterprises, will represent more than 300 hours of original Viceland content across CEE territories including Russia, Greece, Romania, Croatia and Hungary – but not Poland.

The deal covers Viceland’s library of flagship programming, along with select Vice Media shows like Emmy-Winning docu-series Vice, which explores issues such as conflict and corruption, and climate change.

The agreement extends Antenna Group’s existing partnership with Vice Media. The two companies first partnered in 2014 on a joint venture in Greece, Serbia and Romania, which saw them launch editorial and production operations to create and distribute content. This pact was extended to more territories last year.

James Rosenstock, president and chief corporate development officer, Viceland International, described CEE as a “crucial region to Viceland’s ongoing global expansion”.

“As a region that has embraced VICE content across our digital channels to date, we’re excited to be delivering Viceland’s new roster of programming to its audiences,” he said.

Antenna Group’s managing director, Pete Smith added:”We already have a highly successful, long-standing relationship with Vice Media and are delighted to now expand that partnership into content distribution.”

Antenna Group’s head of distribution, Tatjana Pavlovic, will manage the international distribution of Viceland content, including: LGBTQ documentary Gaycation starring Ellen Page; investigative docu-series Black Market; and Action Bronson’s culinary travel show F*ck That’s Delicious.