TDG: two thirds of US web users watch SVOD on TVs

Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on a home TV, according to TDG research.

The Diffusion Group study claims that 44% of TV subscription streamers are under the age of 34 and that 25% turn to SVOD services first when they turn on their TV.

TV streaming viewers spend on average 41% of their weekly TV time watching streaming video of some kind – with SVOD use described as “dominant” and TVOD and AVOD “prominent”.

SVOD viewing was also not limited to TVs, with 79% watching SVOD services on PCs, 46% on tablets, and 59% on smartphones.