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Bloomberg Media names first global chief commercial officer
By
Andrew Benett
Bloomberg Media has appointed the global CEO of Havas Creative Group, Andrew Benett, to the newly created role of global chief commercial officer.
Effective immediately, Benett will take global responsibility for Bloomberg Media’s sales, advertising operations, integrated franchises, consulting and marketing services.
He joins the company’s executive leadership team, based in Bloomberg’s global headquarters in New York City, and will report to Bloomberg Media CEO Justin Smith.
“There has never been a better time to reinvent and disrupt the worlds of media, marketing and consulting, and in Andrew we are gaining a proven leader from the marketing and consulting world who has a successful track record of business transformation,” said Smith.
Benett said: “Our ambition is simple and focused. Building on Bloomberg’s editorial leadership, world class global platforms, and unrivaled insight into the worlds business elite, we will create an entirely new model of media owner – one that marries the best thinking and talent from the worlds of consulting, marketing services and media.”
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