Eleven Sports expands Polish reach

Eleven Sports has agreed a carriage deal that will see all three of its channels become available to subscribers of Play Now in Poland.

Play Now viewers will be able to view the Eleven Extra channel as part of their basic package, while the Eleven and Eleven Sports channels will be available as part of the Play Now sport package.

“We are very pleased to be able to work together with Poland’s fastest developing mobile network to grow our reach of premium sports action to more fans across the country,” said Danny Menken, group managing director, Eleven Sports. 

“Our ambition is to reach every fan in each of our markets with live and exclusive sports entertainment and in-depth analysis and insight through our non-exclusive distribution strategy. This agreement helps us to achieve this goal.”

The Eleven Sports channels will be available to Play Now subscribers via smartphones, tablets, online and on TV. The channels are already available in the country via operators including Cyfrowy Polsat, nc+, UPC, Vectra, Multimedia Polska, Orange, Inea, Toya, Netia and Promax.