SACD names Mediamétrie’s Baghery as audiovisual chief

Sahar Babhery

French copyright collecting society SACD has named Sahar Baghery as director of audiovisual, cinema and digital creation.

Baghery is currently director of global media research an content strategy at Eurodata TV Worldwide/Mediamétrie.

At SACD, Baghery will be charged with implementing the society’s strategy regarding authors and partners in the broadcast, film, web and OTT segments. She will report to Patrick Raude, SACD general secretary.

Baghery as worked in research and strategy roles for Nielsen, CNN International, NBC Universal, Walt Disney Company France and Canal+ Group.

SACD represents about 59,000 audiovisual and live performance authors, and finances content creation through remuneration rights for private copying.