Sweden’s Sappa partners with Magine for TV everywhere

Swedish broadband and TV provider, Sappa, has partnered with Magine to launch a TV everywhere service for its customers.

Sappa becomes the first business-to-business customer use Magine’s full end-to-end solution in its home market of Sweden.

Sappa said the deal will address the multi-platform needs of its existing customer base, adapting its business in line with current TV viewing trends.

“We have evaluated several solutions on the market and finally chosen Magine’s overall solution that will give our customers a great user experience,” said Sappa CEO, Hasse Svensson.

“The implementation of the new service has really gone smoothly, and we can now launch a complete streaming service to our customers even before the summer.”

Rahul Puri, responsible for Magine Digital Media, said: “Sappa has a clear customer focus and has an exciting and appealing customer offering. We are convinced that the new streamed TV service we have built for Sappa on the Magine platform will further strengthen their customer relations.”