Parks: Two fifths of Americans visit video sites once a week

Some 39% of US broadband households visit a video sharing site like YouTube at least once a week, according to Parks Associates.

The research firm said that in total 59% of US broadband households visit an online video site “on a regular basis”.

“User-generated video from sites like YouTube skew heavily to young consumers. Consumers 18-24 go to a video sharing site 13 days per month on average. They also use a video chat app like Snapchat an average of nearly 11 days in one month,” said Parks Associates senior analyst, Glenn Hower.

“The TV is still the most-used device for watching video content, but increased usage of secondary devices and video apps is making a significant impact on how users, especially younger viewers, consume and perceive content.”