Vimeo updates VHX over-the-top platform

Vimeo has updated its OTT platform VHX, offering ad-supported video for partner channels and introducing new video SDKs.

The new features mean that channels that use VHX can now integrate ad-supported videos with Google DoubleClick for Publishers.

The VHX SDKs mean that users can also build custom over-the-trop apps using the VHX player for the web, iOS and Android.

Other new features include the extension of VHX’s subscription payments API to iOS, Android and Roku, and a new automated mass-import system for faster site and app deployment.

“Many of our OTT partners view advertising and freemium plans as an interim step for driving premium subscription sign-ups,” said Jamie Wilkinson, general manager of Vimeo’s OTT services group.

“Vimeo.com remains ad-free but we are excited to now offer advertising monetisation for partner owned and operated sites and apps. Moreover, we are releasing a series of product enhancements and new SDKs to provide support for those leveraging custom development.”

At the same time, Vimeo announced the appointment of former Brightcove executive Josh Normand as senior vice president of sales, Vimeo.

Normand will oversee sales efforts to further expand Vimeo’s VHX platform and other upcoming products and offerings. Normand was previously at Hootsuite Media and before that served as the VP of sales for North America and EMEA at Brightcove.

Vimeo bought streaming video platform VHX last May, allowing users to launch their own cross-platform subscription video on demand services.