TiVo launches metadata packages

TiVo has introduced ‘enhanced metadata’ packages that incorporate themes, keywords, images and related programs.

The packages are aimed at studios, broadcasters and networks and are designed to make it easier for them to increase the visibility of their catalogues.

“Studios, broadcasters and networks make large investments to bring the most compelling content to their viewers, but they frequently have large untapped back catalogues that are not being maximised against an increasing number of fragmented distribution opportunities,” said Roz Ho, senior vice president and general manager of metadata, TiVo.

“By analysing these catalogues, TiVo can build stronger connections and deliver enhanced metadata that will better optimize the content for greater discoverability.”