New Amazon Fire TV Stick launches in the UK

Amazon has started to ship its new Fire TV Stick with Alexa Voice Remote built-in to customers in the UK for the first time.

Amazon claims that the new device is 30% faster than the previous version of the Fire TV Stick, and has been redesigned with a quad-core processor and “the fastest Wi-Fi of any streaming media stick”.

At the same time, Amazon said it will issue a free Fire TV software update that will bring Alexa to all Fire TV devices in the UK – including first generations of both Fire TV and Fire TV Stick, as well as the Fire TV with 4K UHD.

“This is a big day for Fire TV customers. Not only are we shipping a new Fire TV Stick – a faster and more powerful successor to our fastest-selling UK device ever – we’re also rolling Alexa out to every single Fire TV device in the UK,” said Jorrit Van der Meulen, vice president, Amazon Devices International.

“This will allow millions more customers to access Alexa, meaning they can get answers to questions, use Alexa skills, manage their smart home, or even find things to watch and control playback, just by asking.”

The new Fire TV Stick is available in the UK priced £39.99. A German rollout of the device is due to follow later this month.