TracePlay SVOD app goes live

Trace’s delayed subscription video-on-demand service, TracePlay, has launched in the US, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean.

The service, which was originally slated to launch last June, will now rollout to more than 200 countries “towards the end of March 2017”, according to Trace.

TracePlay is a hybrid digital service that combines SVOD, 10 live music and sports TV channels and 31 live radio stations. The service is dedicated to urban music and entertainment and the on-demand catalogue currently includes 2,000 films, series, documentaries, concerts and TV shows.

“TracePlay has been our most ambitious project since our inception,” said Trace CEO Olivier Laouchez. “We are the first in the world to launch an hybrid platform of SVOD, live TV and live radio, with seven geo-localised versions, simultaneously in over 200 countries and on multiple connected devices.”

Trace revealled earlier this week that technology outfit Simplestream is providing the cloud TV platform that will power its new subscription video-on-demand service.

TracePlay is available in English and French for US$4.99 per-month in the US or £4.99 in the UK. It is accessible across a number of platforms including Mac/PC, iOS and Android smartphones and Apple TV.