Xumo hires Red Bull’s Hall to head product strategy

Chris Hall

US OTT TV specialist Xumo has hired former Red Bull TV executive Chris Hall as head of product strategy and development.

Xumo, which offers a range of live and on-demand channels via smart TVs, set-tops and mobile devices, has hired Hall to drive product strategy across its core native TV experiences in partnership with television brands, as well as take the lead in creating a personalised viewing experience for Xumo’s user base.

Hall previously headed connected device product development for the re-launch of Red Bull TV. Prior to that he worked as product lead foxr NFL Now, the US football association’s freemium video service.

“Chris brings a wealth of knowledge and experience from his previous positions with industry disrupters to our team. As we innovate around how our users consume and discover content, we are excited to incorporate his expertise in the areas of product development and enhancement to ensure LIVE and video on demand are fused together seamlessly, allowing for a fun, lean back, streaming experience on Xumo,” said Colin Petrie-Norris, CEO of Xumo.

“I’ve been fortunate to have the opportunity to learn how to innovate and adapt to the shifting dynamics of consumer television consumption and the user’s ever-evolving preferences in my previous roles with NFL Media and Red Bull Media House,” said Hall.

“Xumo is at the forefront of servicing a growing demand for free premium streaming content across platforms. In a time where quality and easily accessible video content are increasingly expected, XUMO is well-positioned to meet the needs of today’s news, sports and entertainment video audience—and I’m extremely excited to be a part of this team as they continue to pick up steam.”