All4 launches 360° video ad support

Channel 4’s digital service, All4, is launching support for 360° video ads from this week.

The UK broadcaster’s 4Sales division announced the new Ad 360 format today, and Honda and South African Tourism will be the first brands to use the 360° interactive VOD ads.

“Ad 360 enables All 4’s audience to engage with brands in a new and exciting way using the latest developments in 360 degree content creation, strengthening our existing suite of innovative digital ad products,” said Channel 4’s digital and creative leader, David Amodio.

The Ad 360 format was developed by video technology partners Innovid, and the firm claims that together with Channel 4 it is bringing “360° interactive video experiences to the European market for the first time.”