BBC Worldwide takes Cbeebies to Taiwan

BBC Worldwide, the UK public broadcaster’s commercial arm, is launching kids channel Cbeebies in Taiwan on March 13.

The channel, which will be available in a dual-language, localised version, will be available across 15 cable operators in Taiwan, reaching over 3.8 million households.

The launch will bring a mix of content dubbed in Mandarin to Taiwanese kids in Taipei, Taichung, Kaohsiung, Tainan, Chiayi and other regions. Shows on the channel will include Dinopaws, Hey Duggee, Sarah & Duck and the Numtums.

Kelvin Yau, General Manager for Greater China, BBC Worldwide said: “This is the first time that CBeebies programmes will be fully dubbed in Mandarin and launched as a channel in Taiwan. The channel is home to some of the most entertaining and educational programmes for young children and we are excited to share them with families in the region. We are delighted to be partnering with 15 affiliates for the launch of CBeebies, and are looking forward to future opportunities for collaboration.”

The Taiwanese debut is the latest international move for the BBC’s flagship kids channel, which launched in East Africa on the Zuku pay TV platform at the end of last year.