Proximus grows TV base by 5% in 2016

Proximus’s TV offering

Proximus grew its TV base by 5.3% last year, after adding 17,000 unique TV customers in the fourth quarter.

The Belgian operator said that by year-end, it had 1.49 million unique TV customers, up by 75,000 subscriptions over the full year across its Proximus and Scarlett brands.

Proximus said that recurring average revenue per user for its TV products increased by 5.1% year-on-year to €21.2. It said this benefitted from the new Tuttimus and Familus offer, providing customers with more extensive TV content.

“Strong commercial campaigns and the launch of the new product portfolio Tuttimus and Bizz all-in mid-October led to a good growth for Proximus’ customer base for fixed internet, TV and mobile post-paid,” said the company in its full-year earnings announcement.

“Notwithstanding the intense competitive environment, Proximus grows its market shares for Fixed Internet to 46.3%, Digital TV to 35.9% and Mobile to 40.7%.”

For Q4, Proximus reported domestic underlying revenue of €1.127 billion, 0.9% higher than the previous year. However, total income was down 0.8% year-on-year to €1.49 billion. Total EBITDA for the quarter was €441 million, up 5.5% year-on-year.

Full-year 2016 revenue from TV totalled €360 million, or 10.0% higher than the previous year. Full-year domestic underlying revenue was up 0.7% year-on-year to €4.41 billion. EBITDA for the year was €1.796 billion, an increase of 3.6%.

In the last quarter of 2016 Proximus invested a total of €314 million, bringing its full-year capex investment in in fixed and mobile networks, enlarged TV content and improved customer experience to €949 million.