Ukraine launches multiplatform news

Ukrainian national channel Ukraine has teamed up with newspaper Segodnya to create a news platform encompassing TV, press and digital distribution.

Ukraine, the Segodnya.ua website and the Segodnya newspaper will create an integrated multi-platform offering under the Segodnya brand.

Ukraine viewers will tune into a Segodnya news programme that will be made available simultaneously across multiple platforms.

Ukraine said that the key objective of the initiative was to reach a wider audience while maintaining news values of balance, accuracy and impartiality.

The Segodnya news brand, which is already present on social networks and YouTube, will be extended to TV as a result of the agreement.