Sony taps Simplestream for kids YouView service

Sony Pictures Television has tapped Simplestream to power its new Sony Kids catch-up service on UK smart TV platform YouView.

The free Sony Kids service offers programming from Sony’s kids channels Tiny Pop, POP and KIX and went live across all YouView connected set-top boxes – including BT TV and TalkTalk TV boxes – earlier this month.

The partnership marks the first deployment of Simplestream’s Hybrid TV solution, which can deliver OTT linear channels, catch-up TV and other VOD content to platforms including Youview, Freeview Play, Freesat and EE TV.

“Kids are spending more time every week watching their favourite programming, so it is paramount that catch-up services such as this are in place to cater to their hunger for favourite programming anytime, anywhere and on any device,” said Dan Finch, commercial director of Simplestream.

“This service is a natural extension of the products and solutions we currently offer. It’s been a pleasure working with Sony Pictures Television and YouView to deliver this entertainment destination.”