Voddler targets MENA market with new hire

Marwan Shehab

Peer-assisted cloud TV technology outfit Voddler has named Marwan Shehab as head of a new Middle East and Africa operation based in Dubai.

Shehab will be tasked to driving Voddler’s expansion in the region, where it says it has a number of significant deals already in the pipeline.

Shehab previously held a number of pay TV platform development roles, most recently advising on video strategy at the Dubai based telecommunication company du. Prior to that he was content management and platforms director at Emirates International Telecommunications, managing pay TV development strategy for the latter’s operating companies in the region.

Voddler began life as a OTT TV VOD service targeting the Scandinavian market before focusing on its peer-assisted streaming technology.

“Marwan is a highly respected and connected individual, which makes him a fantastic addition to Voddler’s team as we expand our reach in the MEA region. He brings with him extensive knowledge of the region stemming from a broad range of experience across the telecommunications, pay TV and OTT spaces, which will directly benefit our customers,” said Adam Lewis, CEO of Voddler Group.

“Viewer experience is the number one priority for Voddler in the MEA region, where OTT services are faced with an extremely high demand for mobile content consumption. VoddlerNet, our flagship product, not only provides service quality improvements across all networks, but it also offers specific functionalities that allow additional support on mobile devices without impairing performance. We look forward to seeing VoddlerNet used by more OTT service providers in the region to guarantee the best quality viewing experience to all their subscribers, and in particular those who are using mobile devices to access content.”