Cisco launches consumer test capability for Infinite Video customers

Cisco has launched a new facility to enable customers of its Infinite Video platform to test new features with users before making them generally available, with Israel’s Yes one of the first pay TV operators to use the service.

The Infinite Video Platform Labs will enable Cisco customers to gather feedback from users before launching new features based on the platform. The IVP Labs will include A/B testing capabilities and what Cisco describes as a ‘microservice-based architecture” to enable the fast delivery of tests.

According to Cisco, Israel’s Yes used IVP Labs to design and test a feature that delivers a personalised user interface to different audience segments and viewers. The feature is integrated with Yes’s personalized recommendation engine, and was demonstrated by the pair at Las Vegas’ Wynn Hotel during the Consumer Electronics Show.

“One of the benefits of moving to IVP is the ability to innovate faster at lower cost. Gone are the days of costly professional services engagements to make minor changes with high downtimes. Being able to provide immediate feedback, and adapt the functionality accordingly, is a critical success factor in the new video world,” said said Yitschak Elyakim, CTO, Yes.

“We are releasing new features for IVP every two weeks,” said Rajeev Raman, senior director of product and strategy, service provider video software, Cisco.

“IVP Labs demonstrates our commitment to a common code that continuously expands capabilities while improving quality. Our aim is simple: to create a community in which our customers – and their customers – can directly contribute to shape the IVP roadmap and help define the future of video.”